Product placement with heart takes centre stage in this Disney sequel.
The original Wreck-It Ralph was a heartfelt tribute to the world of gaming with really vibrant worlds bursting with colour and lovable characters, both new and those well known from the past. The sequel goes digital, losing some of that character in the process but still managing to get it right most of the time.
In this movie, Ralph and Vanellope have to travel to the internet in order to get a new steering wheel for Vanellope’s game in the arcade, Sugar Rush. The new characters that the duo encounter in the world wide web are well fleshed out and very likeable, especially the sleek racer ‘Shank’ voiced by Gal Gadot, and head of BuzzzTube, ‘Yesss’ who is voiced by Taraji P Henson, who both really add to the movie and avoid stereotypes that easily could have been forced upon their characters.
There are a LOT of real life internet sites and apps in this movie. Upon first glance it may seem like pure product placement and advertising, with a barrage of well known names and apps hitting you when you are first shown the internet. However, they are all handled with humour and the use of these real sites such as eBay really do make it seem as if they are in the internet, and there are a lot of visual jokes and puns to be made too.
The much talked about section in the trailer where Vanellope encounters all of the Disney princesses does live up to the hype, and is a great moment in the movie.
Overall, Ralph Breaks The Internet is a fun, nice looking movie with lovable characters and some genuine messages about friendship even if it doesn’t have the heart or the excitement of the original.